Over the past decade, bourbon has gained a growing fanbase in the UK. Whisky lovers are branching out from traditional Scotch and seeking the sweet, oaky complexity of Kentucky’s finest. But if you’ve tried to get your hands on a bottle of Buffalo Trace or Pappy Van Winkle recently, you’ll know it isn’t always easy—or cheap.
So why is bourbon more expensive and harder to come by in the UK than in the United States? And while we’re at it, what exactly does “straight bourbon” mean? Where can you buy it online in Europe, and how should you store a good bottle once opened?
Let’s answer all of that, starting with the big one:
Why is Bourbon So Expensive and Rare in the UK?
There are a few solid reasons behind this:
1. Importing Bourbon Isn’t Cheap
Bourbon, by definition, must be made in the United States—specifically with at least 51% corn and aged in new, charred oak barrels. That means every bottle you see on UK shelves has been imported.
Shipping, taxes, import duties, customs handling, storage fees, and retailer mark-ups all stack on top of the base price. These costs are passed directly to UK consumers.
2. High Demand Meets Limited Allocation
Popular American bourbons—such as W.L. Weller, Eagle Rare, and Blanton’s—have global cult followings. But the distilleries often prioritise the domestic U.S. market, meaning only limited stock is allocated overseas.
So in the UK, supply is low and demand is high. Basic economics takes over: higher demand with tight supply means higher prices and lower availability.
3. UK Alcohol Distribution Is Complex
Unlike in the U.S., where distribution is handled through large-scale wholesalers, the UK system for niche spirits can be fragmented. Many specialist bourbons never make it to supermarkets or high-street retailers. Instead, they’re available only through boutique importers or trusted online platforms.
One of the best online stores to explore is The Bourbon Family. They specialise in rare and collectable bourbons, including exclusive bottles often not found elsewhere in the UK or EU.
What Does “Straight Bourbon” Actually Mean?
The term “straight bourbon” is a legal classification defined by U.S. regulations. It ensures the spirit meets strict quality standards:
- Made from at least 51% corn
- Aged for a minimum of two years in new, charred oak barrels
- Distilled to no more than 80% ABV and entered into the barrel below 62.5%
- No added flavours or colours
If the bourbon is aged less than four years, the label must include its age. Otherwise, straight bourbon must be bottled at a minimum of 40% ABV.
So, when you see “straight bourbon” on the label, it guarantees you’re getting a pure, unadulterated spirit made using traditional techniques.
A great example is Buffalo Trace Kentucky Straight Bourbon, available at The Bourbon Family. It’s smooth, well-balanced, and excellent value—perfect for both beginners and experienced bourbon drinkers.
Can You Buy Bourbon Online in the UK or Europe?
Yes—and with many high-street shops offering limited choice, the best way to buy bourbon in the UK and across Europe is online.
One of the most reliable and well-stocked websites for UK and EU buyers is:
👉 TheBourbonFamily.com
This site caters specifically to bourbon enthusiasts. It offers a wide range of bottles—from classics to rare finds—delivered safely to your door. Their customer service is excellent, and they frequently update their stock with fresh arrivals.
Here are some top bottles worth exploring on their site:
- Buffalo Trace – A well-rounded straight bourbon with notes of vanilla and spice.
- W.L. Weller 12-Year – A collector’s favourite and great sipping bourbon.
- Maker’s Mark Cask Strength – A powerful, full-bodied wheated bourbon.
- Wild Turkey Rare Breed – Bold, high-proof, and full of character.
The Bourbon Family also offers pre-orders, limited editions, and a “Best Sellers” page for those who want to spot trending bottles quickly.
If you’re shopping from within the EU, the site offers international shipping and VAT-inclusive pricing where applicable—making the whole experience smoother than dealing with U.S. websites.
How to Store Opened Bourbon (And How Long It Lasts)
Once you’ve invested in a bottle of fine bourbon, you’ll want to look after it properly—especially if it’s a premium or limited release.
Here’s how to keep your bourbon in top condition:
✅ Storage Tips
- Keep it upright – Bourbon has a high alcohol content, and prolonged contact with the cork can degrade it over time.
- Seal tightly – After each pour, ensure the cap or cork is firmly closed to prevent oxidation.
- Store in a cool, dark place – Avoid sunlight, heat, and fluctuating temperatures. A cupboard or drinks cabinet is ideal.
- Avoid large air gaps – If a bottle is less than a third full, consider transferring it to a smaller decanter to limit oxygen exposure.
🕒 How Long Does Opened Bourbon Last?
- Unopened bottles can last decades if stored correctly.
- Opened bottles will keep well for 1–2 years if more than half full.
- Bottles with less than 25% left should be consumed within 6–12 months to enjoy peak flavour.
- Over time, exposure to air will dull the flavour and aroma. It won’t spoil like milk—but it might taste flat, woody, or muted.
To make the most of your bourbon investment, enjoy it within a reasonable timeframe—and savour every pour.
Final Thoughts
Bourbon’s rising popularity in the UK is no surprise—it’s rich, versatile, and steeped in tradition. But with higher prices, limited stock, and complicated distribution, getting your hands on a good bottle can be challenging.
Here’s the simple solution:
- Understand what you’re buying – Look for “straight bourbon” as a marker of quality.
- Shop smart – Use reliable online retailers like The Bourbon Family, which ships within the UK and EU, and has one of the most extensive bourbon selections available.
- Store it well – Protect your bottle from heat and oxygen, and enjoy it within a year or two for the best flavour.
So, whether you’re just starting your bourbon journey or searching for your next rare find, there’s never been a better time to explore America’s native spirit—from the comfort of your UK home.
